A 2008 study has claimed that YouTube is the #2 web search engine and I don’t think that’s likely to change. There are a few implications that I think can be drawn from that, one of which is that participation in internet culture can be easily achieved through video. Luckily for everyone, we all have something to share, and turning it into video can be incredibly simple. More »
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Video: You can do it!
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BMES ConferenceConnect™ Case Study
The body of work we were able to produce with the partnership of the Austin CVB and conference staff produced both impressive engagement statistics for the organization (218% increase in BMES Facebook Fans and 461% increase in BMES Twitter Followers), a wide variety of asset and messaging platforms, as well as high praise and satisfaction from conference attendees. More »
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Social Media Contests
The #tourismchat on December 16 focused on social media contests. Here are some of the highlights:
apps, like Wildfire, make managing social media contests very easy- determine the goal of your contest: build fan base, gain photo assets, etc
- have Terms and Conditions set in place, especially if public voting is involved
- shorter contests work well on twitter, especially when the call to action is simple, like retweeting something
- Facebook contests can be longer but don’t let the voting phase get too long as it can lead to contest fatigue
- Facebook revised their Promotion Guidelines on December 1
As always, you can read the full #tourismchat transcript on wthashtag or check out this beautiful pdf version.
What are your best practices & success stories when it comes to social media contests?
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A year on YouTube: The most watched videos of 2010
Over the course of the year we’ve shown you some of these awesome videos in our various, and hilarious, Friday Work Breaks. But for this pre-holiday Thursday, don’t want to work break – sit back and enjoy yet another YouTube montage of the most watched videos of 2010. More »
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Twitter Transcripts
Transcripts are essential for twitter chats. Not only to refresh your memory of the chat but they’re also great for those who were unable to participate during that hour. Here’s a review of sites that compile twitter transcripts. More »
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What’s on your radar…
Well ladies and gentlemen, this week we bring you some of the cool new sites we have found in our daily Internet wanderings: More »
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Cooking a video – Part 3: Putting it all together
Now comes the fun part. It’s time to take your pieces and put them to work! This is the part of the entire process where you get to create your harmony. And just like cooking, post production is both an art and a science. You’ll need to be methodical and creative. You’ll need to be organized if you want to stay on schedule and eccentric if you want to make it memorable. More »
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Cooking a video – Part 2: Shopping
Hopefully in pre-production you were able to make yourself a shopping list of everything you want to go into your final product. Maybe you need footage from multiple locations, of multiple people, with multiple camera angles, lenses, and times-of-day. All those different factors need to be accounted for before you start shopping to make the best use of your (and your crew’s) time. More »
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Cooking a video – Part 1: Planning
Pre-production is always kicked off with brainstorming, even if it’s you and a friend drinking coffee and one says to the other “someone needs to make a how-to video on risotto.” If this, or a similar situation occurs, then congratulations, you’ve officially entered pre-production. More »
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Friday Work Break: Snow Plowing Dog
For those who know me, I love snow. LOVE it. I will take full advantage of any and all opportunities to shred some powder or engage in a good snowball fight. However, I believe I have met my match. More »