Archive for May, 2010


Twitter tools: Friend or Follow

Go beyond the basics of twitter by maintaining your twitter followers. This is especially important if you’re trying to increase your followers and you’re stuck around the 2,000 mark. (Twitter only allows you to follow 2,000 people until you have a similar amount of followers.)

FriendorFollow is a great tool to see

  1. Follows: who you’re following that are not following you back
  2. Fans: who is following you but you are not following back
  3. Friends: mutual followings

This tool also allows you to export your follows, fans and friends which provides follower location data.

Log into and connect with your twitter account so you can easily follow/unfollow with one click. Take advantage of the sorting options, especially location and last tweet date.

For those who love to analyze things, “Export CSV” will provide a spreadsheet of your followers, fans or friends. The spreadsheet provides all the information that is included in a twitter bio such as the name, username, location, bio description, amount of followers/friends and profile image (URL). It also includes the date the account was created, the twitter ID number and the date of their last tweet.
Why is this important?

Most CVBs (Convention & Visitors Bureaus) market to specific locations, targeting non-locals to visit the area. You can use this export to see where your twitter following is from by sorting the location column in the spreadsheet. But remember that twitter users can enter anything as their location, including GPS coordinates, so this will only be as accurate as the information they provide.

As important as it is to target non-locals, you must consider the power of the “ambassadors” for your city, whether local or non-local. These are people who will retweet your message and promote your city in their normal tweets. Never underestimate the power of your local followers!

What twitter tools do you find the most helpful?


Funny Friday: Darth Vader goes TomTom

This Friday, I am more than happy to share one of the best videos I’ve seen in awhile, thanks in no small part to @ariannap‘s incredible YouTube sleuthing skills. Being that my nickname at work is TomTom, I had incredibly high hopes for this video, and was not disappointed. In fact, I believe I may have to relinquish my TomTom title to Mr. James Earl Jones sound-alike himself. Without further ado, I give you “TomTom Darth Vader Viral Campaign Video.” Continue Reading