1. FriendFlightsPromo

    Press Release: Sparkloft Media Powers New Social Booking Engine on Facebook for Germanwings

    Posted on February 29, 2012 by Lynn Le

    Germanwings, one of the most successful low-cost airlines in Europe, recently released an innovative Facebook application developed by Portland, Oregon’s Sparkloft Media, a social media marketing and communications firm. More »

  2. Pinterest icon

    Pinterest

    Posted on February 22, 2012 by Anne Hornyak

    Pinterest has quickly become one of the fastest growing social networks to date. With over 10 million users, this network should be considered as part of an organization’s social strategy. More »

  3. Edgerank

    Facebook Edgerank: How to Win Friends and Influence Monsters…

    Posted on February 17, 2012 by Sparkloft

    See how you can use Facebook’s Edgerank algorithm to reach your audience better. More »

  4. eTourism Summit 2012

    Posted on February 13, 2012 by Anne Hornyak

    Connect with others in the travel and tourism industry at eTourism Summit 2012 in San Francisco, Oct. 11-12, 2012.

  5. WACVB Destination Marketing Tech Summit & Vendor Showcase

    Posted on February 13, 2012 by Anne Hornyak

    March 28-30, 2012, Pasadena, California

    At the 7th annual Destination Marketing Tech Summit & Vendor Showcase you’ll gather new tactics, technologies and insights to increase your ability to enhance your destination marketing programs. Our top-rated program includes content for destination marketing organizations of every size. 

    WACVB brings together marketing and technology experts to present strategies and solutions that have direct relevance to our industry. You will be able to attend 12 of the 16 education sessions offered to learn new marketing approaches, advertising solutions and metrics insights.

    Learn from popular returning speakers such as Martin Stoll, Erin Francis Cummings, and Steven Paganelli. And, be introduced to a new group of presenters including Robert Rose, Steve Fisher, William Bakker, Jeanne Jennings, Elena Prostova and others.

    Get up-to-date practical content about market segments and learn how to leverage marketing technologies and dollars to drive business to your destination.

    Take advantage of two new offerings this year…a Facebook Lab and a Google Analytics Lab on the afternoon of March 28. Bring your laptop and your inquisitive nature to these two hands-on labs.

    Meet with business and travel technology vendors face to face for innovative product and service updates.

    Take advantage of significant opportunities for peer-to-peer idea exchanges as you build your network of industry colleagues.
    Increase your own value to your organization by your participation at the Tech Summit.

    Creative and energizing, the Tech Summit offers a comfortable, casual and friendly environment–you will be engaged on all levels.

  6. Oregon Governor’s Conference on Tourism

    Posted on February 13, 2012 by Anne Hornyak

    Oregon’s Premier Gathering for Tourism Professionals: March 18 – 20, 2012 in Portland.

    Each spring Oregon’s tourism and hospitality industry comes together at the Oregon Governor’s Conference on Tourism. We gather to educate, share, and develop new ways to create the best Oregon Experience possible for our visitors – and the industry itself.

  7. Social Media Marketing

    What to watch out for in 2012

    Posted on February 13, 2012 by Sparkloft

    Marketing is evolving continuously with the changing needs of the consumers and all the brands are trying to keep up with these changes. So what is it that will cause some brands to rise head and shoulders above the rest? Well, here is what I think the checklist will look like. More »