Sparkloft Media originally designed and launched the Alaska Airline’s Weekend Wanderer program in 2015. The objective was to use social media and influencers to promote new routes and inspire short-haul weekend travel during the summer months. Additionally, Alaska wanted to grow the brand’s Instagram community and capture assets of West Coast destinations.
In 2017, Sparkloft and Alaska expanded the program. As Alaska Airlines solidified a merger with Virgin America, the company sought to raise awareness of additional nonstop destinations and showcase Weekend Wanderer beyond Instagram.