The Results

Due to the success of this campaign, Alaska Airlines signed off to make #weekendwanderer an ongoing influencer program, which Sparkloft manages full-time.

Over the course of five weekends, our Weekend Wanderer's traveled to four cities in three countries and took over the @AlaskaAir account to share their journeys. This resulted in 59 shared photos, generating 3.7 million impressions and 87k engagements. Additionally, the @AlaskaAir Instagram account grew by more than 33%, gaining 7.6k new followers and surpassing the 30k mark.

In addition, this campaign generated awareness of the brand’s priority routes and inspired relevant followers to take weekend getaways with all of Alaska Airlines’ nonstop flights. More than 6.6 million impressions reminded travelers that all you need is 48 hours to be a Weekend Wanderer with Alaska Airlines.