The Results

Over the course of five weekends, our Weekend Wanderer instagrammers traveled to four cities in three countries and took over the @AlaskaAir account to share their journeys. This resulted in 59 shared photos, generating 3.7 million impressions and 87k engagements. Additionally, the @AlaskaAir Instagram account grew by more than 33%, gaining 7.6k new followers and surpassing the 30k mark.

The campaign microsite received 55k+ visits, resulting in more than 45k sweepstake entries and 28k+ total email sign-ups for Alaska Airlines (19.8k) and the supporting hotel provider, Rocketmiles (8.5k).

Most importantly, this campaign generated awareness of the brand’s priority routes and inspired relevant followers to take weekend getaways with all of Alaska Airlines’ nonstop flights. In all, more than 6.6 million impressions reminded travelers all you need is a 48 hours to be a Weekend Wanderer with Alaska Airlines.