All eyes are on Oregon as the first state to experience the 2017 solar eclipse that will pass over the U.S. on Aug. 21. The influx of people might have had some DMOs scrambling, however Travel Oregon has prepared itself as the ultimate expert to turn to as thousands of people arrive for the natural phenomenon.
The days of traditional “AORs” are numbered. As globalization continues to evolve, the important task of reaching consumers will become more attainable, but at a much more nuanced and complex level. In order for brands to be successful across a number of initiatives, programs and projects, they must work with specialists who have deep expertise within their field.