3 Steps to Building a Successful Social Media Strategy

3 Steps to Building a Successful Social Media Strategy

On social media, we said “goodbye” to the days of figuring it out as you go a long time ago. Gone is the time when a social media strategy is a quick, tactical guide to posting content. Now that social has evolved as a way to provide timely customer service and effectively advertise your product, it’s important to have a clear plan established that supports the overall vision of your organization. Whether you’re part of a small business or a giant corporation, if you haven’t already asked yourself “why?” when it comes to social, make 2016 the year you do. Go ahead. Ask, “Why are we using social media and what are we trying to accomplish?”

Don’t worry if you can’t answer right away; we’re here to help.

On the Necessity of Integrated Marketing

On the Necessity of Integrated Marketing

Sometimes referred to as a strategy, communication, or community, integrated marketing is the lifeline that runs through all of your marketing efforts. Or, at least it should be.Sometimes referred to as a strategy, communication, or community, integrated marketing is the lifeline that runs through all of your marketing efforts. Or, at least it should be.

How to Find the Right B2B Social Media Strategy

How to Find the Right B2B Social Media Strategy

Figuring out a business-to-business social media strategy can be a bit more tricky than its counterpart, business-to-consumer. First off, finding a professional tone that works for social platforms is tricky. Not to mention one that works for the niche audience that is the B2B community. There’s also more pressure to prove your ROI on social–– whether that’s growing contacts, sales, etc. Here are four tips to help you get started: