Travel Portland tasked us with developing and maintaining its social presence. Given the brand’s authentic, conversational voice and the technically savvy nature of the destination, it made sense for Travel Portland to compliment its online efforts, including GoSeePortland, by becoming an early adopter of Twitter.
Twisitor Video
In early February 2009, the world’s first Twisitor Center launched. By utilizing the hashtag “#inpdx” and Twitter’s powerful search function, we were able to crowd source visitors’ questions, conversations and recommendations.
This cyber-cousin of the visitor information center generated over $1 million in earned media for Travel Portland, gaining global coverage for the destination.
Prior to sharing and connecting with visitors via Twitter, Travel Portland partnered with us to launch GoSeePortland.com, a recommendation engine, which allows locals and visitors to share their personal Portland recommendations, tips, photos and guides. By supporting and monitoring visitors via Twitter and GoSeePortland, Travel Portland was able to reach new audiences, build their brand and support the destination, but they were not done yet.
After their early social success, we worked with the online team to develop a Facebook page and Flickr group, in addition to continued Twitter efforts, including the Twisitor Center. Once again, the objective was to remain consistent with the Travel Portland brand and empower both locals and visitors to share their Portland experience.
