The #MeetSouthAfrica Influencer Program delivered over a 400% return on the client’s investment.
In addition, the campaign saw:
- 139 shared photos, generating over 15.4 million impressions and 178K engagements
- The @VisitSouthAfrica Instagram account grew by over 30% and engagement on the account rose over 54%
- Globally, during the 2-week duration of the tour the #MeetSouthAfrica hashtag generated over 26 million impressions (7 million more impressions per week than average)
- Influencers published 10 blog posts for a combined readership of over 60,000
- Earned media attention on AFAR.com and Yahoo Style as well as social re-grams by Condé Nast Traveler and the popular online community for African American travelers, Travel Noire
- 528,486 cross-platform video views