Author: Joanita Bora
Welcome to Timeline, where you can tell your story the way you want it to be told and you can remove any stuff that might make you cringe.
But at the announcement, Zuckerberg said the “Timeline” is coming soon…so how do we get around that? Especially for someone as impatient as me, getting the Timeline now was paramount. Thankfully, TechCrunch had a way out of that problem.
So now my profile page looks something like this:
So far, so good, I think. But wait, in case there is some embarrassing post, and you do not want that post to show up, remove it by clicking the gear sign that shows up at the top right hand corner of every post. Create Lists and use them judiciously to create your own privacy levels.
You can also decide whether to feature posts from an app on the Timeline or not. This is what Zuckerberg calls the “Open-Graph” for developers where people can create apps for their favorite brands. For example, if you like “food” a lot, create an app for that in your “Open Graph” which will aggregate all your friends’ food related activity. These apps will then stream content on your news feed or ticker based on their importance.
Facebook is changing the way you use the Internet. The Timeline has a really sleek interface and you get to look back at the good old days which definitely touches an emotional chord; plus, you can also add badges to your timeline from your “likes” and “interests.”
Your friends can select the year from which they want to view your posts and the Timeline then shows it in a chronological order, which can be accessed by scrolling.
So what is the point of having this interface? I think for a brand, the biggest takeaways are:
1. It’s easier to see who your brand advocates are and reward them accordingly.
2. The importance of the “LIKE” button is going to diminish and people will really be talking about “quality content” rather than quantity.
3. The Timeline also means that you can hyper-target your ads. Imagine the wealth of information at your fingertips with the Timeline in place.
4. With the advent of the Open Graph, brands must find new and innovative ways to push content into users’ streams as uninteresting content is going to be pushed to the unimportant ticker rather than appearing in the direct news feed.
Last but not the least-though Facebook has become more invasive as it is laying your personal history out there for the world to see, it is also up to the user to optimize their privacy levels and to create beautiful stories that are rich in content and can be shared proudly with the Timeline. It will be interesting to see what the new brand pages will look like and what the possibilities will be for marketers. What are your thoughts?