The Results

At the beginning of campaign, Visit Santa Barbara and Sparkloft set a goal to focus on generating reach and most efficient targeted cost-per-view of the video series. The campaign successfully generated 1.6 million impressions and generated more than 540,000 organic and paid video views during its four week run. The video advertising optimization and targeting strategy generated an impressive Facebook cost per view of $.01 and $.012 cost-per-view on Youtube.