Eurowings and Sparkloft launched the first joint campaign in collaboration with Tourism Portugal, named #NextStopPortugal.
Two influencers from key Eurowings markets were carefully chosen and recruited to promote the Algarve region of Portugal as a destination for outdoor recreation and active travel during the low winter season, as well as to feature the easy Eurowings flight connections to Faro airport.
Influencers from Germany and Austria were briefed on the objectives of the campaign with the help of the custom toolkit and unique care packages Sparkloft created to build excitement about their upcoming trip.
The #NextStop influencers flew Eurowings, embarking on a fantastic itinerary prepared by Tourism Portugal and Sparkloft. During the trip, they shared content through their channels and generated assets for immediate and future use for Eurowings and Tourism Portugal.