As a result of the positive sentiment and robust organic performance, the “Moment of Zen” campaign has become part of Travel Oregon’s ongoing monthly and seasonal content program.
The campaign focused on two key metrics: Organic reach/views and sentiment.
The videos achieved more than double the organic reach and views of regular campaign videos and attracted overwhelmingly positive sentiment both in post reactions and comments.
- Impressions: 2,132,860
- Views: 556k
- Engagements: 13,120