The Campaign 

The beginning of the new year is the typical time to make resolutions, so Sparkloft Media crafted a campaign that enabled AirFrance to help its target customers set a travel resolution they’d want to keep and share.

An interactive microsite allowed users to find a resolution that spoke most to them whether it was traveling back in time in Rome, unwinding in the sun in Lisbon or getting off the beaten path in Budapest. Once the resolution was selected, users were encouraged to share it on Facebook, because let’s be honest: the best way to keep your resolution is to share it. One of the participants got additional help in keeping their selected resolution: a pair of roundtrip tickets to their chosen destination!