The Execution

Sparkloft designed the Weekend Wanderer program to partner Alaska with social media influencers located in key markets. The influencers traveled on select routes and explored a city during a weekend in their own travel style. While exploring, the influencers documented their trip on their own Instagram accounts as well as Alaska Airline's.

To continue leveraging Weekend Wanderer, Sparkloft recommended expanding the program to include two new "Wanderer" initiatives that would highlight the brand’s growing number of destinations.

Local Wanderer, which launched in 2016, showcases destinations through the eyes of a local resident. Worldwide Wanderer, launching in the fall of 2017, will highlight international travel through Alaska’s codeshare partners.