Beyond destination growth, Weekend Wanderer has also grown well beyond its beginnings, from influencers involved, the quality of content produced and ways in which that content is shared.

Our influencers now have a combined following of over 1.7 million, and a segment of the campaign includes premium content, such as Instagram Stories. Each Wanderer’s story is now shared not only on Instagram, but also on Facebook, Twitter and is featured in a two-page spread in Alaska’s in-flight monthly magazine, Alaska Beyond.