The Results

The campaign’s success has been staggering with more than 50 million impressions worldwide. Total engagements top 2 million with more than 1.6 million views. The campaign also inspired intent to book, driving over 85,000 visitors to the Alaska Air website.

Weekend Wanderer’s success also goes beyond metrics: The campaign created an on-brand story that inspires fans and followers to wander themselves and has formed lasting partnerships with influencers and brand advocates nationwide.