Strategy: F8 2019 Focuses on Privacy, Niche Communities to Reinstate Trust

Strategy: F8 2019 Focuses on Privacy, Niche Communities to Reinstate Trust

After dozens of scandals over the last year, Facebook presented a privacy-focused F8, pushing its “meaningful connections” message again with Groups, Events and Messenger at the center. Instagram continues to be the darling of the company’s app suite, moving ahead with shopping and testing the removal of likes from public view.

Creative: Ramcharger 8 Animation

Big Sky Resort opened one of the most technologically-advanced lifts in North America called the Ramcharger 8. To support the lift’s grand opening, Sparkloft developed a dynamic, animated version of the Ramcharger 8 logo. From conception to final deliverable, Sparkloft focused on realistic movement and simplistic design elements for an animated logo that would engage from the lift line and across Big Sky’s social media channels.