Creative: Ramcharger 8 Animation

Big Sky Resort opened one of the most technologically-advanced lifts in North America called the Ramcharger 8. To support the lift’s grand opening, Sparkloft developed a dynamic, animated version of the Ramcharger 8 logo. From conception to final deliverable, Sparkloft focused on realistic movement and simplistic design elements for an animated logo that would engage from the lift line and across Big Sky’s social media channels.

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.