Chris Moore is Sparkloft’s new associate creative director based in our Atlanta office. With nearly a decade of experience, he’s a thinker who conceptualizes and visualizes the Big Idea. He shares what it takes to be a creative leader in today’s ever-evolving agency environment.
Big Sky Resort opened one of the most technologically-advanced lifts in North America called the Ramcharger 8. To support the lift’s grand opening, Sparkloft developed a dynamic, animated version of the Ramcharger 8 logo. From conception to final deliverable, Sparkloft focused on realistic movement and simplistic design elements for an animated logo that would engage from the lift line and across Big Sky’s social media channels.