Fyre Festival: A Social Media Strategy that Ignited Chaos

Fyre Festival: A Social Media Strategy that Ignited Chaos

Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.

Point-Counterpoint: Nano-influencers

Point-Counterpoint: Nano-influencers

Nano-influencers have been projected to pivot the troubled influencer industry in a meaningful way. But the transaction between influential individuals and brands doesn’t seem to be changing. Is this new crop truly the answer after a slew of bad press in 2018? Two Sparks take on the issue.

Research: Social Media Trends to Watch

Research: Social Media Trends to Watch

2018 was a tumultuous year for social media companies, shaping a new future for the industry and billions of users. Social media is rapidly changing, but the trends we see for 2019 will play out over the course of three years, possibly longer. Here are the trends to watch through 2022.

Should Brands Tease Out Ads on Social Before The Big Game?

Should Brands Tease Out Ads on Social Before The Big Game?

Sports fans are there for the football; everyone else for the entertainment — whether it’s the halftime show or the slew of commercials that garner as much attention as the action on the field itself. One of the only days a year everyone is glued to the television, forcing marketing execs to face a difficult decision on how to best roll out their brand campaigns.