Strategy: Conquer the Holidays with Pinterest

TL;DR: With more than 150 million monthly users, Pinterest is emerging as a top platform especially as the company makes moves for more immersive experiences. Just in time for the holiday season, learn the newest updates to this fast growing platform.

The holidays are a time for getting loved ones together, sipping hot cocoa by a warm fire and, you guessed it, homemade meals and shopping sprees! Lucky for all you last-minute holiday preppers out there, there’s Pinterest.

Lately, this social media platform has been stepping up its game with features that make shopping, baking and crafting easy for the Martha Stewart in all of us. From updating the Lens feature with refined searching capabilities to new QR codes, it’s time we use Pinterest as our ultimate holiday shopping guide.

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Earlier this year, Pinterest rolled out the Lens shopping feature which, to say the least, has changed the game in social shopping. According to Pinterest's numbers, not only has the Lens given the platform a 60 percent increase of monthly visual searches, but the latest update now includes accompanying text cues to further refine your desired search results.

The aptly titled, Lens Your Look, let’s you add a photo of an item from your personal wardrobe to your text search so you receive the best results possible. If you’re looking for how to apply this to your holiday gift giving, look no further! Let’s say your sister’s favorite winter staple is her black denim jacket. Simply take a picture using the Pinterest Lens and add the photo to your Pinterest search for “winter outfit ideas” and the app will automatically produce the best results that match the jacket. Essentially, the goal of the Lens Your Look update is to transform the app from a fashion search engine to your pocket-sized personal stylist.

With over 16 billion fashion and style pins to choose from, Pinterest has created a filter to help you find and purchase a complete head-to-toe outfit. Thanks to their partnership with ShopStyle, Pinterest’s Shop the Look capability now has shoppable products across 25,000 brands.

It seems that QR codes continue to pop up: Pinterest has taken the traditional QR code function and created "Pincodes." To use the feature, you’ll soon start to see the strategically placed Pincode when you’re out shopping or flipping through a favorite magazine. Scan the “Pincode to see curated ideas on Pinterest inspired by what you’re looking at in the real world.” It's expected to launch in a couple of weeks, so you couldn’t ask for more perfect timing to wrap up your holiday shopping.

Although Pinterest is often overshadowed by the other visual-based social media app, Instagram, it offers something that not many others can — simple, unique and refined search capabilities. With all this in mind, it’s time to set down the holiday shopping list and put Pinterest to good use.

For more on Pinterest's place in the social shopping sphere, check out our blog post on The Future of Simplified Social Shopping.