Strategy: Platform Update, Meet Instagram Galleries

TL;DR: The stream of updates continue on Instagram. The platform just released Instagram galleries, and we’re curious how users will maximize their content sharing with the ability to share up to 10 photos in one post. 

Instagram recently released a monumental update: “Instagram galleries,” which allows users to share up to 10 photos, videos or Boomerangs on a single post.

When Instagram first launched in 2010, the new, mobile-only social network put images front and center. Originally, the app showed users a chronological feed of low-res square photos from followed accounts, but those days are long gone.

In the past six years, Instagram has implemented direct messaging, feed ranking via a Facebook-style algorithm, Stories, livestreaming, saved posts and high-quality content at any size (just to name a few). In just the last few months, Instagram has been cranking out updates left and right that may have you wondering why you would use any other content-sharing platform.

So, what does this mean for the ‘gram? Here’s a look at some of the features:

  • Up to 10 photos and videos in a single post

  • Square-format only

  • One caption for the post

  • Ability to rearrange content

  • Ability to place a filter on all content at once, or individually

  • Ability to select icon image of choice to maintain grid aesthetic

  • Blue dots below image will appear under the image to guide users to swipe through additional content

Since Instagram is a user-friendly platform and mobile centric in many ways, limiting the content to 10 photos and videos will allow users to share a variety of content in a new and interesting way.

From a personal perspective, I will be glad to see the horrific use of collaging apps in my Instagram feed disappear. However, it’s going to change the way users create content. With the ability to include more content per post, I can see the platform quickly becoming an overwhelming space. I would hate to see this update become the new "photo albums" on Facebook, which I hardly ever take the time to browse. 

For experienced brands, photographers and bloggers who are skilled and equipped to create high-quality content, this update will be beneficial in terms of exposing more content to their followers. Professional photographer Chris Burkard, Airbnb, Crystal Cruises and Warner Bros. Studio Tour Hollywood showcase how this new feature can be used. Allowing content creators to share more visuals that correlate to the story they are trying to tell, makes the content more interesting for users to browse. 

Since the only way Instagram previously supported slideshow functionality is with carousel ads, these new functions may revolutionize the way Instagram advertisements are used due to this less-invasive approach of exposing more content to their followers.

With an ongoing stream of updates coming from Instagram, we are interested to see how this platform aligns with the all-in-one sharing capabilities that Facebook offers. 

So for now, we’ll see you on the ‘gram…or ‘gram(s).  

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