Insights: Podcast — Is Social Media Destroying Tourism?


TL;DR: Social media, for better or for worse, has helped people discover parts of the world that they may have never seen otherwise. Social media, no doubt, caused this boom in tourism, but is it also destroying it?   

Social media at its best connects the world to people and places they would never have seen otherwise and at its worst… well, it depends on who you ask.

In our line of work, we’ve been closely following social media’s effect on tourism, which raises concerns surrounding quality of life for locals, oversaturation of tourists, sustainability, communication during natural disasters and more.

Listen to our first Sparkloft Stories podcast episode where we talk with DMA West attendees the very difficult question to answer: “Is social media destroying tourism?”


Thank you to Davis County Tourism & Events, Sedona Chamber of Commerce and Tourism Bureau, Lake Tahoe Visitors Authority, Lincoln City Visitor and Convention Bureau, Visit Santa Barbara, San Juan Islands Visitors Bureau and Oregon's Mt. Hood Territory for participating in the conversation.

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