Insights: 6 Ways CPG Brands Can Succeed On Social Media

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It’s clear that social media—when done right—establishes the connection between brands and consumers. However, CPG brands may find that traditional marketing tactics don’t always translate to social media. Here’s how CPG brands can embrace the changing media landscape and engage with always-on consumers in smart, effective ways that build trust and increase profits.  

Find the Right Social Audience

Social media makes it possible for customers to discover new products, but brands must make the introduction. It’s important for brands to find those targeted audiences on social platforms before creating content. Advanced audience insight tools, including Facebook Lookalike Audiences, ad targeting and proactive social listening, provide a variety of methods to maximize social media offerings to gain and retain followers.

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