Insights: Social Media Trends to Watch

TL;DR: 2018 was a tumultuous year for social media companies, shaping a new future for the industry and billions of users. Social media is rapidly changing, but the trends we see for 2019 will play out over the course of three years, possibly longer. Some of our predictions of how social will evolve in the coming years include:

  • Blockchain-based social networks will replace traditional social platforms

  • Live and ephemeral content will takeover as user-preferred content

  • Private networks will replace public conversations as more users move to messenger apps or niche platforms

  • Social shopping will overcome its final hurdle with push-to-pay options

  • Influencer marketing has reached its peak — brands are reporting diminishing returns as the space is oversaturated. We predict the future will belong to passionate curators

Download our Trends to Watch deck to read our full list of predictions:

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