News: Sparkloft to Manage Super Bowl Social Media Command Center


ATLANTA – January 28, 2019 – In partnership with the Atlanta Super Bowl Host Committee, Sparkloft Media will manage the strategy, volunteer training and on-site execution of the Social Media Command Center for Super Bowl LIII, along with content development for key events including Super Bowl LIVE presented by Verizon, Super Bowl Experience Driven by Hyundai and Opening Night Fueled by Gatorade. Sparkloft Media is an award-winning social-first creative agency, with offices in Atlanta, Portland, Ore. and Washington, D.C. With kickoff for this marquee event set for Sunday, Feb. 3, 2019 at Mercedes-Benz Stadium, the command center and supporting activities launched Saturday, Jan. 26 and will span a 10-day period.

Sparkloft Media is responsible for content and fan engagement during Super Bowl week, and will also manage more than 50 professional volunteers to ensure the social experience is seamless for fans. The Host Committee social media accounts will enhance the fan experience for the city, the state and the Southeast region by monitoring and responding to all questions and comments sent through social media regarding the NFL, Super Bowl LIII or Super Bowl-related events.

“We are thrilled to work with Sparkloft Media and our volunteers to showcase Atlanta to football fans and locals on the world’s biggest stage,” says Cyone Batiste, Assistant Director, Marketing and Communications for the Atlanta Super Bowl Host Committee. “Sparkloft Media has proven itself a tremendous asset as the Host Committee explored all options for a full-service solution to the highly demanding social media needs of Super Bowl LIII.”

As kickoff approaches, the focus to create and inspire greater awareness for the Atlanta Super Bowl Host Committee social media accounts as an official resource for visitors and locals navigating to, from and around Atlanta during Super Bowl week, is top priority.

“With an event of this magnitude, social media plays a critical role that can cement the impression a consumer has of a particular event or destination,” says Martin Stoll, CEO and Founder of Sparkloft Media. “We’re honored and very excited to apply our comprehensive social media and destination expertise to help propel the social experience in the days leading up to and during Super Bowl LIII.”

Sparkloft Media’s broad experience locally, nationally and globally with clients including Travel Oregon, Alaska Airlines and South African Tourism, as well as its partnerships locally with Atlanta Convention & Visitors Bureau, ATL Airport District, Centennial Park District and Alpharetta Convention & Visitors Bureau, reinforces its savvy to deliver relevant content to Super Bowl fans, visitors and Atlanta residents.

About Sparkloft Media

Headquartered in Portland, Oregon, with offices in Atlanta and Washington, D.C., Sparkloft Media has specialized in social media from its inception, leading insights-driven and human-centric conversations and content for clients around the world. Sparkloft Media supports its clients with social media strategy, content marketing, community management, trend reporting, social media co-ops, training and education, social commerce, integrated campaigns and influencer programs. For more information, visit

About Atlanta Super Bowl Host Committee

The Atlanta Super Bowl  Host Committee is the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the Host Committee is responsible for helping plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region. For more information, visit