Vacation planning was once a meticulous process of flipping through Lonely Planet and Rick Steves books, or sitting down with a travel agent to finalize regimented tours. Today's social-focused guests learn more about potential vacation prospects with a swipe of their finger, whether searching for unique tourism locations, food options or beautiful hotel lobbies. Some even go as far to find the perfect Instagram-worthy vacation photo opportunities.
Social media has thinned the line between elite travel businesses and consumers of all travel means and ambitions. In 2017, 87 percent of millennials said they looked at some form of social media for travel inspiration; two-thirds visited a destination after seeing it on Instagram.