Never underestimate the power of a hashtag. With the algorithm constantly changing, hashtags have consistently remained a best practice to expand the reach of your posts. But like everything else related to social, hashtags must be used strategically. Keep on topic and be selective using the “Goldilocks Rule” of hashtags: not too broad (#TGIF) and not too unique (#SparkYeahItsFriday). Same with phototags and geotags. This boosts visibility and gives users another resource to click through to see how others are using your product — not just the brand.