In 2019, organizations across the board, from non-profit to high-tech, will undoubtedly continue their focus on hosting meetings and conventions. In-person events are still the most effective means to gather like-minded individuals to rally around a mission, share knowledge, and build strong networks. However, event professionals are under even more pressure to deliver unforgettable experiences, whether planning large, annual conventions or smaller, niche meetings. In addition to education, information and networking prospects, attendees also expect unique activities and venues, wellness opportunities and destination-specific cultural elements.
Social media is a key aspect, and one of the most efficient and effective ways to elevate attendee experience at events of all sizes. Unfortunately, the multiple platforms available to event planners may seem intimidating to some, especially if not fully aware of all the tremendous tools readily available. Any meeting planner has the ability to develop a strategic social media plan to nurture audiences, while working to improve the attendee experience through digital conversation.
Fortunately, any meeting planner can utilize social media to foster healthy attendance, while ensuring those participating are engaged and excited throughout the event, especially during key moments. Follow these fundamental best practices of social media for event planning before, during and after your event.