Insights: An Audience-First Approach to Meeting Design


Just like social media, event planning relies heavily on understanding ever-changing consumer preferences and behaviors. In order to make the best recommendations for clients in the event space, beyond examining platform updates and algorithm shifts, it’s important to evaluate broader cultural shifts and audience behaviors to anticipate the best way to deliver a strong message, while of course, ensuring those messages break through the noise.

Meeting planners face the same problems as social media managers—competing for the time and attention of potential attendees. As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meeting design to craft a truly relevant event, which target audiences will not want to miss.

Not sure where to start? Consider these three key trends and how they can positively impact meeting design.

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