Insights: You’re Not in Tourism — a Digital World Means You’re in Entertainment

If you work in the tourism industry, particularly for destination marketing organization or local conventions bureau, you’re no stranger to the multitude of turning gears necessary to develop a strong marketing and social media strategy.

From content managers and influencers, to the brand managers and board members, the approval process is extremely comprehensive.

Wading through this process along with the needs for TV, display, print, outdoor and industry communications, the content that makes its way to Facebook, Twitter or Instagram may not even be proper for social.

There’s little doubt the tourism industry does a fantastic job of capturing elements of what makes a destination or experience special; sights, sounds, and people are the strongest motivations to convince travelers to visit.

While these elements may work for traditional advertising, they are increasingly becoming less effective for social.

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