Insights: Social Media’s Impact on Corporate Event Marketing

As association meeting planners know, annual meetings are incredibly important to the strength, stability and vibrancy of an organization. These events unify members around the organization’s mission, spread knowledge across regions and foster a strong sense of community within the industry. Meeting planners are under incredible pressure to create the perfect environment and experiences to facilitate this important activity, often with limited resources and growing expectations.

Today, meeting planners seek to inject new life into events and create a lasting impact for their organizations. Consider expanded social media efforts as an important, efficient tool. Similar to a live meeting, social media brings people together, strengthening conversations and relationships. When the power of social media is leveraged to support annual meetings, the potential for long-term impact is significantly greater.

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