Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.

Insights: Point-Counterpoint, Nano-influencers

Insights: Point-Counterpoint, Nano-influencers

Nano-influencers have been projected to pivot the troubled influencer industry in a meaningful way. But the transaction between influential individuals and brands doesn’t seem to be changing. Is this new crop truly the answer after a slew of bad press in 2018? Two Sparks take on the issue.

Insights: 5 Trends That Indicate Influencer Marketing Will Make a Comeback in 2019

Insights: 5 Trends That Indicate Influencer Marketing Will Make a Comeback in 2019

Influencer marketing’s explosive rise resulted in the destruction of one of its hallmark values: authenticity. However, it’s social media stars themselves who might be our only hope to bring the “real” back to influencer marketing in 2019. We break down five influencer trends for the new year that hint at a positive upswing.

Insights: 2018 Influencer Marketing Trends, Mid-Year Report

Insights: 2018 Influencer Marketing Trends, Mid-Year Report

After a rough start to 2018, influencer marketing faces growing scrutiny. From harsher vetting techniques to new payment models, we check in on five key trends and ask the tough question: What happens after everyone becomes an influencer?

Insights: New Social Celebrity isn't Human

Insights: New Social Celebrity isn't Human

Influencer marketing is so successful because it’s a means for brands to interact with specific audiences in an authentic way through advocates that consumers trust. Virtual influencers are emerging as the new social media celebrity, bringing up issues in transparency and authenticity in how brands work with them.

Strategy: 8 Influencers You Need to Know

Strategy: 8 Influencers You Need to Know

Influencers are leveraged by brands for both their creative value and loyal following. They can boost a brand’s image as their loyal followers place an extraordinary amount of trust in endorsements. When brands and influencers pair up, they produce the perfect storm for social media success. Influencers are not just the future of marketing — they are a new arm of distribution.