How GDPR, Privacy Rules Divert Path of Social Marketing

How GDPR, Privacy Rules Divert Path of Social Marketing

The Cambridge Analytica scandal and the rollout of the GDPR in the European Union are just two events that demonstrate the importance of privacy regulation as users value how their personal data is used by brands and platforms. With new laws emerging, we’re speeding toward the crux of a data ownership battle between businesses and consumers.

Vero Today, Gone Tomorrow: The Rapid Rise and Fall of Anti-Facebook

Vero Today, Gone Tomorrow: The Rapid Rise and Fall of Anti-Facebook

Social media app Vero became the darling of app stores this week with its promise of an ad-free, algorithm-free newsfeed. But just as fast as users signed up, they wanted out of the buggy platform that turned out to be too good to be true, at least for now.