Influencer marketing has had a rocky start to 2018. But bad press doesn’t mean you should abandon ship. Here are three takeaways from a recent string of negative influencer publicity to help you avoid making similar mistakes in your own programs.
The Cambridge Analytica scandal and the rollout of the GDPR in the European Union are just two events that demonstrate the importance of privacy regulation as users value how their personal data is used by brands and platforms. With new laws emerging, we’re speeding toward the crux of a data ownership battle between businesses and consumers.