Sparkloft Media's Facebook application developed for Germanwings, one of the most successful low-cost airlines in Europe, was honored with a Travel + Leisure Social Media in Travel + Tourism Awards (SMITTY) award. The “FriendFlights” application received the “Best Social Media Promotion of Travel Deals” award within the global airline category. This social airfare booking application helps users easily find the lowest Germanwings airfares to visit their Facebook friends around Europe.
“We are especially pleased with and thankful for this award,” said Martin Stoll, founder and CEO of Sparkloft Media. “The end product was a perfect combination of a creative idea, innovative adaptation and a forward thinking client.”
The Facebook application sorts Germanwings’ airfare results by price, geographical distance or Facebook friends, making it easy for users to enhance their online connections and create new, real life experiences.
“These winning travel companies are the ones to fan and follow right now: their social media programs are entertaining and informative—and some offer great deals and discounts,” wrote Travel + Leisure in a reflection on the SMITTYs.
The Travel + Leisure panel of judges consisted of social media experts including, Andrew Zimmern of the Travel Channel, J. Crowley of Foursquare, Sree Sreenivasan of Columbia University Journalism School, consultant Peter Shankman, Clara Shih of Hearsay Social, and speaker/consultant Porter Gale.
In September 2011, the firm received media coverage for its work developing FriendFareFinder, a social airfare booking application that helps users easily find the lowest airfares to visit their Facebook friends. In addition to Germanwings, the firm adapted this application for Visit Austin, The Beaches of Fort Myers & Sanibel and the Port of Portland.
The awards will appear in the magazine’s July issue on newsstands June 22 and also in its digital editions. For a complete list of SMITTY winners, go to here.