Social Media Tip: Keep Current

Mercurial: Liable to change suddenly, like my facial hair

I may have shot myself in the foot with this one considering that in a few months it will render itself somewhat self-contradictory. But let’s, for now, watch it as though Due Date were still in theaters (which as of January 7th 2011 at 2:53pm, it is).

Social media is mercurial and so those of us that work with it suffer from the necessary challenge of needing to stay on top of the wave or risk getting sucked under. The rapid movement of pop culture drives, in part, the rapid movement of social media, so staying current with one simplifies staying current with the other.

Photo Credits: Please click the photos for more information. That thumbnail was created by yours truly. Thank you, thank you, no applause necessary.