Today Facebook announced the latest update to its News Feed algorithm which will once again impact the organic reach of brand content. Moving forward brands have to fight yet harder for their content to be featured in feeds of their fans. To help you make the sense of this update, we have a summary of Do’s and Don’ts:
1) Use more rich media and link-based updates instead of text only
This update was not very surprising since most of us have already been posting predominantly rich media content. Yet it puts even more pressure on brands in terms of content sourcing. According to Chris Turitzin, the product manager at Facebook, page admins can expect a decrease in the distribution of their text status updates, because text-only status updates from brand pages didn’t perform that well. Users will see more text updates from their friends, which unlike brand pages are generating great engagement according to Facebook. The good news for brands is that other story types may see some increase in engagement and distribution.
2) Forget link sharing the way it used to be:
In an effort to become the number one news platform, Facebook wants to see more shared link content in everybody’s feeds. However, aside from telling you to share more link-based updates, Facebook also wants you to do it in a certain way. Instead of embedding a link and uploading a photo (a trick most of brands use to get more visibility and engagement), Facebook will encourage you to use the link sharing tool. This refers to the text and photo that appear automatically when adding a link into the status field.
Do: Link sharing tool
Don’t: External link + photo upload
How much the organic growth of pages will be affected in the future is still unclear but links will certainly play a major role in it. We will be watching the results closely and keep you up-to-date. What do you think about the latest update?