Nano-influencers have been projected to pivot the troubled influencer industry in a meaningful way. But the transaction between influential individuals and brands doesn’t seem to be changing. Is this new crop truly the answer after a slew of bad press in 2018? Two Sparks take on the issue.
Sports fans are there for the football; everyone else for the entertainment — whether it’s the halftime show or the slew of commercials that garner as much attention as the action on the field itself. One of the only days a year everyone is glued to the television, forcing marketing execs to face a difficult decision on how to best roll out their brand campaigns.