Last week I outlined 5-3 of the top bad boys of content writing and now it’s time to unveil the top two spots. I have to admit: it wasn’t easy getting here, but together my best friend, Netflix, and I managed to narrow down our top selects. Drum roll please... Here are the top two bad boys of content:
#2 – Friday Night Lights’ Tim Riggins: Keeping it Short and Sweet…Enough
From dropping out of college, to spending time in prison, former fullback Tim Riggins makes failure look better than any character ever has or ever will. But we’re not here to talk about Tim’s failures (RIP Riggins’ Rigs Auto Body Shop); we’re here to talk about what Tim did right.
At first glance, it appeared that Tim’s biggest strength was his hair, but he’s a deeper character than that—I swear! Tim’s biggest strength was his ability to say exactly what he meant in as few words and syllables as possible. The troubled best friend of the once great, Jason Street, Tim tried to avoid the spotlight, leaving the wordier dialogues for other characters (enough about the jumbotron, Buddy Garity!). Being concise amplified Tim’s words—if he even bothered to say it, it meant his message was important. “Fact.”
Shortly before sleeping with Jason’s girlfriend, Tim is quoted promising his best friend, “Texas Forever.” In just two words, Tim both backstabbed his Jason and encapsulated the entire, underlying theme of the show. Even though the star quarterback would never play again and no matter how many times those clear eyes and full hearts did lose, “Texas forever” always rang true.
Remaining short and to the point is a key to success in the world outside of Dillon, Texas, as well. Social users crave short, “snackable” content in the same way that Riggins craves a beer before practice—they want content they can consume while waiting in line for lunch, sitting on the bus, or watching TV.
In the spirit of using as few words as possible, here’s an infographic with the optimal post length for each social platform, courtesy of SumAll.
#1 – Gossip Girl’s Chuck Bass: Buying the Right Results
High school playboy, Chuck Bass, achieved Upper East Side infamy by hosting ridiculously lavish parties that your average high school juniors could only dream of attending (keep dreaming, Dan Humphrey). He threw money at fellow Upper East Siders like it was going out of style, while refusing to be caught dead in anything out of style. In doing so, Chuck bought a loyal following that allowed him to respond to any question with a simple, “I’m Chuck Bass.”
In the brand world, the days of free reach are as over as the relationship between Chuck’s love interest, Blair, and best friend, Nate. A Facebook post now has a 1-to-2 chance of making it into someone’s newsfeed. To put that in perspective, you have better chances of getting into the Upper East Siders’ safety school, Harvard, than getting a post to your Facebook fans for free.
Once you get your content seen, the next step is to make sure the right people see it. Social networks offer extensive, slightly creepy targeting options to ensure that the right audience sees your content— like the Upper East Side, there are eyes everywhere on social (“XOXO, Facebook Ads Girl”). Social sites allow advertisers to target based on location, age, gender, sexual orientation, education level, online spending habits, workplace and industry, relationship status, and so much more.
While Chuck Bass often spent money without a rhyme or a reason other than brunch, you do not have to be as liberal in your advertising spending. Maximize every dollar spent on promoted content by:
- Posting shareable content. Short, easily digestible pieces of content perform best. (Think: top 10 lists, short videos, infographics, etc.)
- Testing your promotions. Experiment with different promoted content pieces on various networks to determine which types of content fit best on each platform.
- Clearly identifying your objectives. Generally speaking, social users will only perform one action per each piece of content. If link clicks are the goal, run website click ads, but if post likes and shares are desired, run engagement ads, and so on.
- Making changes as necessary. Track your results and analyze numbers to prevent getting stuck on an unsuccessful ad strategy.
An added bonus of promoting your social content is that it’s cheap. Think: Chuck Bass disguising as humble waiter, Henry Prince, after faking his death in Paris, cheap. To reach 1,000 people, the average AdWords user pays $2.75, a LinkedIn user pays $0.75, and a Facebook user spends $0.25.
So, there you have it: the top 5 bad boys of content. Questions? Comments? Problems with the top two picks? Let us know on Facebook, Twitter, or in the comments here. Until then, put on that leather jacket, crack a beer, and get on with your bad self—remember, to quote our number one bad boy, “everyone loves a villain.”