The World Cup's Social Media Winners and Losers

Germany may have hoisted the trophy after last Sunday's World Cup final, but several brands also emerged as winners of the tournament by successfully capitalizing on the most tweeted event of all time. Here are our social media winners and losers of the 2014 World Cup.


U.S. Soccer

Simple in its concept and design, this "get out of work" note signed by U.S. Men's National Team head coach Jurgen Klinsmann, quickly went viral and was picked up by several media outlets including TIME magazine and the New York Times. It has received over 26,000 retweets and nearly 12,000 favorites on Twitter alone.



Many brands were quick to capitalize on the "bite heard 'round the world," but Snickers' simple design and clever copy was right on brand message, propelling it to viral status with nearly 48,000 retweets.



The World Cup set an all-time record on Twitter with over 672 million tweets sent related to the 2014 games. The social network is also a winner for its perfectly-timed platform updates including their in-app World Cup center that allowed fans to track conversations around particular games, as well as an update giving users the ability to upload and view animated GIFs– perfect for capturing replays and spawning meme's. Oh, and remember that little platform called Vine? Twitter can thank 6-second replays for making it relevant again.




Delta's giraffe gaffe may have been the most egregious error of the tournament. Delta tweeted the final score of the US vs. Ghana match using– in their minds– iconic images to represent each destination. Only one problem, wild giraffes are not found in Ghana.



Coca-Cola received negative feedback from fans when the brand came across a bit too pushy with their "retweet this first," now "retweet this second!" posts. Lesson learned: fans don't like it when you tell them what to do.

Tell us: Who are your social media winners & losers of the 2014 World Cup? Send us a tweet to @sparkloft

Photo: By Agência Brasil ([1]) [CC-BY-3.0-br], via Wikimedia Commons