Pinterest just rolled out a new feature – Place Pins. Now you can create an entire board of pins placed on a map, which is great news for CVBs and DMOs!
Creating a mapped board is fairly easy. All of the places are tied to Foursquare listings so if a place isn’t available or is listed incorrectly, you must work with Foursquare to add it or correct it. If you’ve let your Foursquare strategy fade away, now’s the time to bring it back.
The desktop view displays a large map so a lot of the visual aesthetic is missing but the mobile view is much better, especially for smaller scaled maps of neighborhoods or cities.
How are you using this new feature? Leave a link to your boards in our comments.