In the same way marketers and advertisers create targeted customer personas, consumers create their own views of a brand’s persona. It’s extremely important for brands to know who their audience thinks they look like.
Americans are spending more time on social media than watching television. As we enter a time of unrest online with foreign influence in elections all over the world, here’s what Facebook is doing to try to bring transparency to its users and regain trust.
Social media is all about authentic, human-to-human interactions. So what do you do when those interactions are being faked, and even worse, scaling, spreading unverified information at rates the platforms can’t control?
Your audience could be missing up to 70 percent of the content you’re posting organically on Instagram. From day-to-day posting to advertising strategies, we have a few tips and tricks to help you make the most of your Instagram presence.