There’s little doubt social media influencers have a tremendous impact on marketing products. From makeup, fashion and beauty, to travel and everyday consumables, influencers are a tremendously effective means of targeting large and niche audiences, with strong engagement, and eventual increase in sales figures.
Social media is crowded. With 6 billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. It might sound strange, but think of the many photos of your niece’s first steps or best friend’s engagement crowding your timeline. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?
Having a successful food or beverage social account is more than just taking a decent picture and paring it with a witty caption. To avoid becoming another “fad” it’s important to know what practices work best for your brand, what is visually appealing and what will make you stand out from the rest.
It’s clear that social media—when done right—establishes the connection between brands and consumers. However, CPG brands may find that traditional marketing tactics don’t always translate to social media. Here’s how CPG brands can embrace the changing media landscape and engage with always-on consumers in smart, effective ways that build trust and increase profits.