European Union

Insights: How GDPR, Privacy Rules Divert Path of Social Marketing

Insights: How GDPR, Privacy Rules Divert Path of Social Marketing

The Cambridge Analytica scandal and the rollout of the GDPR in the European Union are just two events that demonstrate the importance of privacy regulation as users value how their personal data is used by brands and platforms. With new laws emerging, we’re speeding toward the crux of a data ownership battle between businesses and consumers.