Social media bots are made up of algorithms optimized for social media platforms. Social bots work through an account from which they can like, comment, share and follow. Both helpful and detrimental, social bots present a double-edged sword for social media marketers.
After dozens of scandals over the last year, Facebook presented a privacy-focused F8, pushing its “meaningful connections” message again with Groups, Events and Messenger at the center. Instagram continues to be the darling of the company’s app suite, moving ahead with shopping and testing the removal of likes from public view.