Influencer Marketing

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.

Insights: Point-Counterpoint, Nano-influencers

Insights: Point-Counterpoint, Nano-influencers

Nano-influencers have been projected to pivot the troubled influencer industry in a meaningful way. But the transaction between influential individuals and brands doesn’t seem to be changing. Is this new crop truly the answer after a slew of bad press in 2018? Two Sparks take on the issue.

Insights: Social Media Trends to Watch

Insights: Social Media Trends to Watch

2018 was a tumultuous year for social media companies, shaping a new future for the industry and billions of users. Social media is rapidly changing, but the trends we see for 2019 will play out over the course of three years, possibly longer. Here are the trends to watch through 2022.

Strategy: Best Food Brands on Social

Strategy: Best Food Brands on Social

Promoting deals with images of the latest menu item is no longer enough for food brands on social. They have to stand out with eye-catching imagery, cutting-edge strategies and a strong brand voice. These six have found the recipe for getting noticed on social.

Insights: Social Media's Impact on the Hospitality Industry

Insights: Social Media's Impact on the Hospitality Industry

The internet and the rise of social media has fundamentally changed the hospitality and travel industry. The way travelers research, plan and book has shifted to mobile and social — the hospitality industry has done its best to keep up.