Influencers

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.

Insights: Point-Counterpoint, Nano-influencers

Insights: Point-Counterpoint, Nano-influencers

Nano-influencers have been projected to pivot the troubled influencer industry in a meaningful way. But the transaction between influential individuals and brands doesn’t seem to be changing. Is this new crop truly the answer after a slew of bad press in 2018? Two Sparks take on the issue.

Insights: 5 Trends That Indicate Influencer Marketing Will Make a Comeback in 2019

Insights: 5 Trends That Indicate Influencer Marketing Will Make a Comeback in 2019

Influencer marketing’s explosive rise resulted in the destruction of one of its hallmark values: authenticity. However, it’s social media stars themselves who might be our only hope to bring the “real” back to influencer marketing in 2019. We break down five influencer trends for the new year that hint at a positive upswing.

Insights: Social Media's Impact on the Hospitality Industry

Insights: Social Media's Impact on the Hospitality Industry

The internet and the rise of social media has fundamentally changed the hospitality and travel industry. The way travelers research, plan and book has shifted to mobile and social — the hospitality industry has done its best to keep up.

Insights: 2018 Influencer Marketing Trends, Mid-Year Report

Insights: 2018 Influencer Marketing Trends, Mid-Year Report

After a rough start to 2018, influencer marketing faces growing scrutiny. From harsher vetting techniques to new payment models, we check in on five key trends and ask the tough question: What happens after everyone becomes an influencer?