Influencers

Insights: Stop Rolling Your Eyes at Social Media Influencers

Insights: Stop Rolling Your Eyes at Social Media Influencers

The word "authenticity" has reached its pinnacle in the social media space. Of course, consumers and hospitality brands both want content to feel warm, adventurous and welcoming, but with today’s influencer-heavy reliance, defining the term has become more and more difficult.

Insights: The Beauty Influencer World and Why It Matters

Insights: The Beauty Influencer World and Why It Matters

There’s little doubt social media influencers have a tremendous impact on marketing products. From makeup, fashion and beauty, to travel and everyday consumables, influencers are a tremendously effective means of targeting large and niche audiences, with strong engagement, and eventual increase in sales figures.

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.

Insights: Social Media Influencer Fraud: Key Red Flags

Insights: Social Media Influencer Fraud: Key Red Flags

Vacation planning was once a meticulous process of flipping through Lonely Planet and Rick Steves books, or sitting down with a travel agent to finalize regimented tours. Today's social-focused guests learn more about potential vacation prospects with a swipe of their finger, whether searching for unique tourism locations, food options or beautiful hotel lobbies. Some even go as far to find the perfect Instagram-worthy vacation photo opportunities. 

Insights: Point-Counterpoint, Nano-influencers

Insights: Point-Counterpoint, Nano-influencers

Nano-influencers have been projected to pivot the troubled influencer industry in a meaningful way. But the transaction between influential individuals and brands doesn’t seem to be changing. Is this new crop truly the answer after a slew of bad press in 2018? Two Sparks take on the issue.

Insights: 5 Trends That Indicate Influencer Marketing Will Make a Comeback in 2019

Insights: 5 Trends That Indicate Influencer Marketing Will Make a Comeback in 2019

Influencer marketing’s explosive rise resulted in the destruction of one of its hallmark values: authenticity. However, it’s social media stars themselves who might be our only hope to bring the “real” back to influencer marketing in 2019. We break down five influencer trends for the new year that hint at a positive upswing.