Insights

Insights: Point-Counterpoint, Nano-influencers

Insights: Point-Counterpoint, Nano-influencers

Nano-influencers have been projected to pivot the troubled influencer industry in a meaningful way. But the transaction between influential individuals and brands doesn’t seem to be changing. Is this new crop truly the answer after a slew of bad press in 2018? Two Sparks take on the issue.