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Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.

Insights: Social Media Trends to Watch

Insights: Social Media Trends to Watch

2018 was a tumultuous year for social media companies, shaping a new future for the industry and billions of users. Social media is rapidly changing, but the trends we see for 2019 will play out over the course of three years, possibly longer. Here are the trends to watch through 2022.

Strategy: How Much Social Media is too Much?

Strategy: How Much Social Media is too Much?

In a world where social has taken over our lives, believe it or not, there is a limit to how often a business should be posting. Receiving the engagements that you are looking for goes beyond posting all-day, everyday. It involves tactically choosing the right platforms, getting to know your audience and knowing when you’re publishing too much for a social platform.

Strategy: Best Food Brands on Social

Strategy: Best Food Brands on Social

Promoting deals with images of the latest menu item is no longer enough for food brands on social. They have to stand out with eye-catching imagery, cutting-edge strategies and a strong brand voice. These six have found the recipe for getting noticed on social.