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Strategy: F8 2019 Focuses on Privacy, Niche Communities to Reinstate Trust

Strategy: F8 2019 Focuses on Privacy, Niche Communities to Reinstate Trust

After dozens of scandals over the last year, Facebook presented a privacy-focused F8, pushing its “meaningful connections” message again with Groups, Events and Messenger at the center. Instagram continues to be the darling of the company’s app suite, moving ahead with shopping and testing the removal of likes from public view.

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Strategy: Fyre Festival — A Social Media Strategy that Ignited Chaos

Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.

Insights: Social Media Influencer Fraud: Key Red Flags

Insights: Social Media Influencer Fraud: Key Red Flags

Vacation planning was once a meticulous process of flipping through Lonely Planet and Rick Steves books, or sitting down with a travel agent to finalize regimented tours. Today's social-focused guests learn more about potential vacation prospects with a swipe of their finger, whether searching for unique tourism locations, food options or beautiful hotel lobbies. Some even go as far to find the perfect Instagram-worthy vacation photo opportunities. 

Insights: Social Media Trends to Watch

Insights: Social Media Trends to Watch

2018 was a tumultuous year for social media companies, shaping a new future for the industry and billions of users. Social media is rapidly changing, but the trends we see for 2019 will play out over the course of three years, possibly longer. Here are the trends to watch through 2022.