Fyre Festival has become synonymous with everything that can go wrong in social media. Fyre Media and Jerry Media capitalized on millennial consumption habits through its use of influencers and aggressive community management in order to mislead consumers.
In a world where social has taken over our lives, believe it or not, there is a limit to how often a business should be posting. Receiving the engagements that you are looking for goes beyond posting all-day, everyday. It involves tactically choosing the right platforms, getting to know your audience and knowing when you’re publishing too much for a social platform.