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Strategy: F8 2019 Focuses on Privacy, Niche Communities to Reinstate Trust

Strategy: F8 2019 Focuses on Privacy, Niche Communities to Reinstate Trust

After dozens of scandals over the last year, Facebook presented a privacy-focused F8, pushing its “meaningful connections” message again with Groups, Events and Messenger at the center. Instagram continues to be the darling of the company’s app suite, moving ahead with shopping and testing the removal of likes from public view.

Insights: Social Media Trends to Watch

Insights: Social Media Trends to Watch

2018 was a tumultuous year for social media companies, shaping a new future for the industry and billions of users. Social media is rapidly changing, but the trends we see for 2019 will play out over the course of three years, possibly longer. Here are the trends to watch through 2022.

Strategy: 3 Brands Pushing Creative Boundaries

Strategy: 3 Brands Pushing Creative Boundaries

With the vast majority of brands now using social media as an integral part of their overall marketing strategies, it can be difficult to break through the content clutter, but definitely not impossible. These brands are standing out from the rest with engaging creative content on social.