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Insights: Social Media Trends to Watch

Insights: Social Media Trends to Watch

2018 was a tumultuous year for social media companies, shaping a new future for the industry and billions of users. Social media is rapidly changing, but the trends we see for 2019 will play out over the course of three years, possibly longer. Here are the trends to watch through 2022.

Strategy: 3 Brands Pushing Creative Boundaries

Strategy: 3 Brands Pushing Creative Boundaries

With the vast majority of brands now using social media as an integral part of their overall marketing strategies, it can be difficult to break through the content clutter, but definitely not impossible. These brands are standing out from the rest with engaging creative content on social.

Strategy: Instagram Stories Insights Explained

Strategy: Instagram Stories Insights Explained

With Instagram Story insights—a nicer term for “analytics”—soon to be available to business accounts, social strategists will have a huge new pile of data to interpret and explain.  Here are our quick guides to the four new pieces of data Instagram will offer you on your stories: reach, impressions, replies and exits...