Twitch is one of the largest live-streaming platforms in recent years. It has since evolved from its gamers-only beginnings to reaching new audiences as it becomes more mainstream. In general, consumers desire more authentic and interactive experiences with brands they love, so Twitch seems to be the next big opportunities for marketers.
All eyes are on Oregon as the first state to experience the 2017 solar eclipse that will pass over the U.S. on Aug. 21. The influx of people might have had some DMOs scrambling, however Travel Oregon has prepared itself as the ultimate expert to turn to as thousands of people arrive for the natural phenomenon.