Live-stream

Platform Update: The Rising Stream of Engagement on Twitch

Platform Update: The Rising Stream of Engagement on Twitch

Twitch is one of the largest live-streaming platforms in recent years. It has since evolved from its gamers-only beginnings to reaching new audiences as it becomes more mainstream. In general, consumers desire more authentic and interactive experiences with brands they love, so Twitch seems to be the next big opportunities for marketers.

Insights: 2018 Social Media Marketing Trends to Watch

Insights: 2018 Social Media Marketing Trends to Watch

2018 Social Media Marketing Trends to Watch - After the introduction of new content formats to social media platforms in 2017, we expect to see these technologies evolve to the next level to create even more opportunities for marketers to optimize branded content.

Strategy: Preparing for an Event When You Have No Control

Strategy: Preparing for an Event When You Have No Control

All eyes are on Oregon as the first state to experience the 2017 solar eclipse that will pass over the U.S. on Aug. 21. The influx of people might have had some DMOs scrambling, however Travel Oregon has prepared itself as the ultimate expert to turn to as thousands of people arrive for the natural phenomenon.